LOCK IN: HOLIDAY 2026/27
Your biggest season should not be built at the last minute.
A six-week live challenge to get every damn detail of your holiday marketing locked in from Black Friday through Valentine’s Day.
Holiday season is an entrepreneur’s Super Bowl. If you aren’t winning, someone else is.
You know the season is coming. DON’T F AROUND.
You tell yourself you’ll start earlier this time.
Then business gets busy. Summer ends. Suddenly it’s October, and you’re trying to decide what your Black Friday offer should be while also writing the emails, making the graphics, planning the content, finding partners and somehow still running your actual business.
You enter one of the most exciting, and most profitable, times of the year overwhelmed, trying to create the plan while you’re already supposed to be executing it. Throwing random deals and sales together and hoping something works.
And while you’re scrambling, money is being left on the table. Opportunities are passing you by. Customers who could have chosen you are buying from the business that planned far enough ahead to reach them first. And to add to it, your personal life gets second seat.
You know who doesn’t hodgepodge shit together? You! Not anymore.
Lock In gives you six weeks to step out of the daily chaos and plan the entire thing, NOV - FEB, before you are in the middle of it.
LOCK IN IS FOR YOU IF YOU HAVE SOMETHING TO SELL.
A product. A service. An experience. If people can choose to spend their money with your business, this challenge is for you.
You might be opening your doors for the first time and trying to figure out what your first holiday season should look like.
Or you might have been in business for years but every fall, you still find yourself reacting to the season instead of leading it.
You do not need to be a marketing expert. You do not need a big team or an enormous budget.
You need a real business, or one you are actively building, and the willingness to make decisions, do the work and stop leaving your biggest season up to chance.
New entrepreneur or seasoned business owner, you are leaving this challenge with the entire season handled.
SIGN UP NOW
WHAT WE’RE ACTUALLY DOING
THIS IS NOT A HOLIDAY MARKETING IDEAS COURSE.
We are not spending six weeks brainstorming cute campaign themes and sending you away with another list of things you might do.
We are going into your actual business.
We’ll look at what you sold last year. Which offers worked. Which ones flopped. What your customers responded to. Where you wasted time and what deserves another shot.
Then we’ll build your entire November-through-February plan.
Every campaign. Every offer. Every deadline. Every email. Every text. Every social post. Every event. Every press opportunity. Every influencer or referral strategy.
Then you’ll start creating it.
By the end of Lock In, your holiday marketing will be completed, scheduled or assigned to a real execution date.
Not floating around in your head. Not buried on a to-do list. Handled.
SIX WEEKS FROM NOW, YOU WON’T JUST HAVE A PLAN. YOU’LL HAVE FOUR MONTHS OF MARKETING BUILT.
You will open your calendar and know exactly what is happening, when it is happening, and what needs to be done next.
WHAT YOU’RE WALKING AWAY WITH
A complete November – February marketing calendar
Every campaign and offer decided
Revenue goals tied to the plan
Launch dates and production deadlines
Email, text, social, and personal outreach mapped
Events, PR, partnerships, and influencer opportunities built in
Customer-facing assets created
Every unfinished piece assigned to a person and a real deadline
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We’re pulling the real numbers from last season and looking at what actually happened. What sold. What flopped. What took too much work. Where you left money on the table. You’ll decide what deserves another shot and set your November - February revenue goal.
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We’re building your complete November–February strategy and calendar. Every campaign. Every offer. Every message. Every deadline. We’ll map your emails, texts, social media, personal outreach, events, PR opportunities, partnerships and influencer strategy. When Week 2 ends, the decisions are done.
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You’ll map the path from someone first hearing about your campaign to actually buying and write what moves them through it. Emails. Texts. Social post outlines. Landing pages. Call scripts. Personal notes. Follow-up. You’ll finish with the copy written and a clear list of every asset that needs to be created.
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Now we make the work. You’ll build the graphics, film the videos, finalize the emails, write the posts, create the sales pages and produce the customer-facing pieces each campaign needs. This is where the plan stops being a document and starts becoming real marketing.
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You’ll create your PR, influencer, partnership, referral and event outreach and start sending it. We’ll identify who can help put your business in front of more people, write the outreach and begin the conversations. We are not saving this on a list for later.
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IYou’ll schedule what can be scheduled and assign everything else to a real person with a real deadline. You’ll test links, check funnels and prepare your inventory, staffing, event logistics and follow-up. Nothing ends with, “We still need to figure that out.”
HOW LOCK IN WORKS
TRAINING EVERY TUESDAY
Each week starts with a live training where I’ll walk you through the next part of the process. You’ll leave knowing exactly what you need to decide, create or finish that week.
FRIDAY Q&A SUPPORT
You’ll have a Q&A every Friday during Weeks 1–5. Ask questions and get unstuck while there is still time to fix it.
THE WORK HAPPENS BETWEEN CALLS
This is not a challenge you complete by watching videos. You’ll use the time between calls to make decisions and build the actual marketing your business will use from November through February.
THE FINAL CALL
Our September 29 call will include the final Week 6 training, unresolved questions and your execution plan for everything that happens next.
TRAININGS
August 25
September 1
September 8
September 15
September 22
September 29
Q&A CALLS
August 28
September 4
September 11
September 18
September 25
Every call will be recorded, but you will get the most out of Lock In if you show up, do the work and use the support while we are building.
CHOOSE HOW YOU WANT TO LOCK IN
SAME FINISH LINE. TWO LEVELS OF SUPPORT.
LOCK IN. $379
For the business owner who is ready to take the plan and run with it.
You’ll get:
- Six weekly trainings
- Five Friday Q&A calls
- The complete Lock In process
- Every worksheet and working template
- Recordings of every call
- Access to the course materials
BUY LOCK IN NOW - $379
LOCK IN + ACCOUNTABILITY. $879
For the business owner who wants personal support and someone making sure the work keeps moving.
You’ll get everything inside Lock In, plus:
- A private kickoff call before we begin
- A weekly accountability email with progress check-ins and deadline reminders
- Email access to me throughout the six weeks
- Three private 30-minute strategy calls during the challenge
- A final private call to review the full plan and make sure you’re ready to execute
This is not done-for-you marketing. I will not be designing your graphics or writing every email for you.
I will help you work through decisions, keep an eye on your deadlines and make sure the plan does not slowly get pushed aside when life gets busy.
Accountability spots are limited.
BUY ACCOUNTABILITY NOW - $879
Hi, I’m megan!
WHY ME?
I BUILT THESE STRATEGIES BECAUSE I NEEDED THEM.
I built my own business from the ground up, grew it to seven figures and welcomed thousands of clients through the doors.
But I was also deep in the bullshit while I was building it.
I was running the business while trying to market it. Making decisions with limited time. Figuring out what actually made money—and what only made me feel busy.
Most of the strategies I use today came from needing better ways to run my own business.
The rest came from working with more than 65 brands and seeing what happens inside all kinds of businesses. I’ve seen where owners get stuck. I’ve seen great ideas die on a to-do list. I’ve seen how much money gets left behind when no one turns those ideas into an actual plan.
Lock In is built from all of it.
This is not generic marketing advice. We’re getting into your actual business and building something you can realistically execute.
I’m not here to give you more ideas. I’m here to help you get the work handled.
YOUR BIGGEST SEASON IS COMING EITHER WAY.
SIX WEEKS FROM NOW, THIS CAN BE HANDLED.
November is not going to wait until you feel ready.
You can enter the season scrambling to keep up OR you can enter it knowing exactly what your business is doing and when it needs to happen.
Not floating around in your head. Not sitting on a list you swear you’ll get to. Built, scheduled or assigned to a real execution date.
Let’s lock it in now so when the season arrives, you can actually run your business and enjoy your life.