Turning Stories Into Strategy. And Strategy Into Impact.

Our Commitment to Doing Good

At Rasmussen Strategic, we believe that the best businesses create more than results. They create a positive impact. Our Environmental, Social, and Governance (ESG) approach is about weaving purpose into everything we do: our strategy, our work with clients, and the way we show up in the world.

We focus on three key areas:

Climate & Sustainability
 We help brands tell their sustainability stories while working to reduce our own environmental footprint.

Community & Responsibility
 We support causes that matter, champion diversity and inclusion, and look for ways to give back to the communities we serve.

Ethics & Trust
 We lead with integrity. Staying transparent, upholding the highest standards in communications, and building responsible partnerships with clients and collaborators.

Doing good isn’t just a side project; it’s part of how we grow brands, tell stories, and build campaigns that matter.

LEADERSHIP TEAM

  • CEO & Creative Director

    Visionary leader, agency architect, and lead strategist driving growth across hospitality, nonprofit, and B2C sectors. Oversees creative direction across all clients.

  • Chief Strategy

    Translates vision into actionable strategy across all accounts, oversees KPIs, and ensures measurable results.

  • Public Affairs, Nonprofit, Grasstops & Coalition Campaigns

    Leads public affairs strategy and mission-driven campaign management for nonprofits, advocacy groups, and community initiatives. Specializes in grasstops engagement and coalition building. Creating the right partnerships, shaping messaging, and activating audiences to drive awareness, influence policy, and generate measurable impact.

  • Hospitality & Destination Marketing

    Leads brand strategy, PR, and marketing campaigns for hotels, resorts, restaurants, and experiences. Builds global visibility through media coverage, influencer partnerships, content creation, and destination storytelling designed to increase awareness, demand, and revenue.

  • B2C

    Leads the brand strategy and market positioning for consumer-facing businesses, from salons and medspas to boutiques and service providers. Oversees integrated communications, partnerships, and campaign development.

  • Content & Communications

    Crafts messaging, oversees content calendars, and ensures brand voice consistency.

  • Influencer & PR

    Builds media relationships, manages influencer campaigns, and secures press coverage.

  • Ads & Campaign

    Runs paid ads, manages campaigns, and optimizes performance.

  • Events & Activation Team

    Produces live activations, launches, and experiential campaigns.

  • Reputation & Crisis

    Creates client reputations, manages crises, and leads PR response.

  • Digital Experience Specialist & Content Creator

    Handles tech stack, automation, ad pixels, and email campaigns. Oversees the development of compelling visuals, copy, video, and digital assets that bring client brands to life.