7 Touchpoints: Why No One's Buying from You (Yet)
Here’s a hard truth: Your customers aren’t buying from you because they haven’t seen you enough.
It’s not because your product isn’t good enough or your price isn’t right—it’s because you haven’t made enough impressions. Not once. Not twice. But seven times or more.
What Are Touchpoints?
Touchpoints are every time a potential customer sees, hears, or interacts with your brand—online or offline. It’s a post on Instagram, a Google search, a friendly email, a conversation with a friend, a product review, even a flyer on their door.
It’s the repetition of these moments that builds trust, sparks interest, and eventually drives a purchase.
The Data Speaks
Marketing studies show it takes at least 7 meaningful touchpoints before someone remembers your brand enough to take action. That number can be higher depending on the industry, product complexity, or price point.
No surprise that your competitor who’s everywhere wins, even if their offer isn’t as good as yours.
Why Does Repetition Work?
Familiarity breeds trust. The more someone sees your brand, the safer and more reliable you seem.
Reinforcement solidifies messaging. Each touchpoint builds on the last, making your offer clear and compelling.
Top of mind means top of wallet. When it’s time to buy, the brand they remember wins.
How to Get Your 7 Touchpoints (and Beyond)
You don’t need a massive budget, just a smart strategy that layers your marketing across multiple channels:
Social media: Regular, relevant posts that connect and engage.
Email marketing: Personalized messages that nurture leads.
Content marketing: Blogs, videos, and guides that educate and entertain.
PR and partnerships: Third-party credibility amplifies your voice.
Events and activations: Real-world experiences create emotional connections.
Paid ads: Targeted campaigns that put your brand front and center.
SEO and online presence: So you’re found when customers search.
What Most Businesses Miss
They do one or two of these well and then wonder why sales aren’t happening. But a fragmented or inconsistent approach means fewer touchpoints—and fewer chances to win. The ideal marketing strategy is layered, filled with consistent campaigns that get you seen again and again until your audience can’t ignore you.
Because in 2025, it’s not about a single moment, it’s about being everywhere your customer is, all the time.